Community

Audience.

Dog owners and dog lovers interested in everyday essentials, outdoor adventure and dog-friendly experiences.

59%USA audience
7%Canadian audience
64%Female
36%Male

They are.

Lilikoi on a sunset walk

Dog owners

Active + outdoorsy

Purchase-minded

Quality conscious

Experience driven

Naturally curious

Age

A grown-up
dog crowd.

48%Age 25–34
33%Age 35–44
2.1KInstagram followers*
500TikTok followers*

*Social counts shown in the supplied media kit; update before launch if newer numbers are available.