Community
Audience.
Dog owners and dog lovers interested in everyday essentials, outdoor adventure and dog-friendly experiences.
59%USA audience
7%Canadian audience
64%Female
36%Male
They are.

Dog owners
Active + outdoorsy
Purchase-minded
Quality conscious
Experience driven
Naturally curious
Age
A grown-up
dog crowd.
48%Age 25–34
33%Age 35–44
2.1KInstagram followers*
500TikTok followers*
*Social counts shown in the supplied media kit; update before launch if newer numbers are available.
Lilikoi & Sarah